Been reading up on Bob Baker's great suggestions on how to better connect with fans. See, even though I'm supposedly this marketing expert, I sometimes feel so out of touch with grassroots marketing - the fancy stuff I know from text books makes me fancy - it just doesn't seem to make me relevant! Not that I'm complaining about my education. Hell, I'm so grateful that I'm still able to study at university - what a privilege.
But anyway - Bob says with fans it's the same as with all marketing: give them what they want. Well, that begs two questions:
1. Who ARE my fans?
2. What DO they want?
Life's mystery is part of what makes it such fun.
Days to go: 299.
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Rob Rodell
www.robrodell.com
About Me
- Rob Rodell
- Johannesburg, Gauteng, South Africa
- South African Music Award (SAMA) nominee Rob Rodell (www.robrodell.com) is a singer-songwriter whose music style is a marriage of Josh Groban and Madonna. When not working as a solo artist, Rob teaches vocals (www.singers.co.za) and is a partner in a music business school (samusicbiz.wordpress.com). He became the first person in the world to complete his Licentiate in singing through Rockschool (passing with distinction) and is currently doing his PhD on music marketing.
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